Most businesses can benefit from using Discord, but the benefits are significant for those looking to create an always-on, engaged community of like-minded people that are interested in what your business has to offer. There are no native advertising tools that you can find on other social media platforms like Facebook or TikTok, but you can still advertise your business organically through community engagement “Brands can authentically engage with consumers on Discord by leveraging what is already appealing about Discord to consumers - forming relationships around common interests and having discussions in real-time,” said Jesse Nicely, VP and group strategy director at Cashmere Agency, to Marketing Dive. Initially launched in 2015 for gamers, it has since grown to house a diverse group of users, from influencers to content creators to businesses using the platform as an alternative to Slack and Microsoft Teams.Ĭonsidering that it has experienced considerable growth and now caters to various groups, it makes sense that marketers may be curious about joining the platform and seeing if it can help them meet their marketing needs.

If you’re curious, this post will explain what Discord is, whether it makes sense to join the platform, and how to market your brand or business if you do.ĭiscord is a voice and chat platform where users join conversation servers, sometimes through exclusive invites, and talk to other members about niche topics.

Many marketers are unsure how it works and whether it makes sense to leverage the tool as an experimental strategy. Discord is now an emerging platform posing the same questions as TikTok once did.

Whats discord used for