WhatsApp is appealing because, in most cases, the app is free to use, depending on your phone service's messaging rates.

However, while on the surface it may seem like WhatsApp is just another messaging service, there are tools built in the app that are great for maintaining strong customer relationships and cultivating lead generation.īut, what exactly is WhatsApp, and what does it do? For instance, just over 7% of marketers use WhatsApp for business. WhatsApp can become one of the most important marketing channels.'Įven though the app is the most popular global mobile messaging service, WhatsApp commonly isn't known as a tool for businesses. He continues by noting that, 'Businesses always want to build relationships and meet customers where they are. It's where we message the people we care about most - like our friends and family,' he says.

Now, if you've just read that and thought, 'WhatsApp? What's that? And how is an app going to help?' That's understandable.Īllow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: 'WhatsApp has become the center of gravity for billions of users around the world. Allow me to introduce you to your new favorite app for customer relationships: WhatsApp. Marketing messages are hard, right? But they don't have to be.

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