OBS Studio's tweet resulted in Twitch streamers, including Pokimane and Hasan Piker, threatening a boycott of their product if changes were not made. Later that same day, the OBS Studio team claimed in a tweet that Streamlabs used the name 'OBS' in their products despite OBS Studio already denying Streamlabs permission to use the name, giving the false appearance of being in partnership with OBS Studio. After the release, the streaming service Lightstream accused Streamlabs of plagiarizing their promotional materials.

On November 16, 2021, Streamlabs released 'Streamlabs Studio', a cloud capture software for the Xbox One, Xbox Series S, and the Xbox Series X. Logitech purchased the company for $89 million on September 26, 2019. TwitchAlerts had no official affiliation with Twitch, and was later renamed to Streamlabs in 2016. Streamlabs was founded in 2014 as TwitchAlerts, an Open Broadcaster Software (OBS Studio)-based tool that allowed livestreamers to add on-screen visual alerts, triggered by viewer interactions such as new followers, subscribers, and donations. Streamlabs was acquired by Logitech in 2019. Streamlabs produces the video streaming software Streamlabs Desktop, as well as CrossClip, a video converter Melon, a podcast streaming service Oslo, a video editing tool, and Willow a website builder. The company primarily distributes livestreaming software. Streamlabs (formerly TwitchAlerts) is a California-based software company founded in 2014.

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